In today’s world, digitalization has played a rampant role in completely transforming society, economics, business, and globalization.
The causality between filmmaking or video production, and this rampant global digitalization, holds immense significance in changing the way we think and perceive thoughts and ideas. This idea can be strengthened by the fact that almost 93% of marketing professionals recognize the importance of videos as a part of their firm’s marketing strategy.
When individuals are concerned with delivering a message, why is the use of videos so significant? Talking about basic human cognition, several studies have deduced a common finding that explains how the average person finds visual information far more enticing and attractive compared to plain text.
With the help of videos, individuals or organizations are able to portray their ideas in a far more tangible, and multidimensional manner. The audience is able to develop a stronger cohesion and relatability with the message being portrayed in the video.
Give Meaning To Your Ideas; Anywhere, Anytime
The best part about video production is its accessibility. You can start recording and editing your shots right now; it is that simple.
You, as a marketing professional or an entrepreneur, should not be demotivated by a lack of equipment or space. You do not need expensive cameras and equipment to tell your story. Instead, all you need is creativity and your Smartphone camera.
Have you ever stumbled across a visual, or a moment, that resonates with your idea? Simply, start recording it on the spot whenever you experience this gut feeling again.
However, if you want to truly do your magnificent ideas the justice they deserve, you should definitely seek the experience and quality of video production firms.
The hassle and creativity will never be your worries anymore. In simpler words, basically everything is taken care of by these video production firms. All you need to do is share your thoughts and aspirations pertaining to the project.
The Importance of Video Production
Versatility and cost-effectiveness are some of the features provided by a video to a firm’s marketing strategy. In this day and age, videos are one of the most cost effective digital marketing tools. Globally, 63% of businesses are estimated to be incorporating video production in their marketing strategies.
With various processes of life becoming faster, individuals have become less receptive towards cumbersome readings. Video consumption has risen exponentially over the last decade, and it shows given the frequent use of videos in order to convey a message.
Here are 5 crucial factors of video production which aid in business success.
1) The Sky is The Limit
The possibilities are endless when it comes to video production. Using boisterous creativity and hardwork in making your videos will increase the watchability, attractiveness, and relatability of your videos.
When the sky is the limit when it comes to imagination and creativity, the same can be said about your firm’s revenue. Seems too good to be true? Well, studies suggest that 74% of viewers purchase a product after watching a competently made, well-crafted video.
2) Your Video is the Perfect Way to Reflect Trust
When it comes to business operations, trust and credibility is one of the most critical factors in deciding success. With the help of a well-rounded video, businesses create a dynamic visual message which encapsulates and captures their true overall dynamic.
Businesses exhaust time and finances in the process of printing and displaying credibility tools. With a single video, a business can effectively picture these tools, which include: ISO certifications, relevant feedback, reviews, testimonials, et cetera.
Brand image is key in the long run for any business. Videos have the unique ability to showcase your brand with the help of all of its quirks and features being incorporated into the video, setting it apart from the competition.
For example, Apple showcases its brand in its product launch videos and advertisements through a minimalist approach by using monotonically neutral backgrounds and simple fonts.
This minimalist approach transpires from its products, which are considered to be the most minimalist Smartphones, with relatively simplistic designs as compared to the competition. Hence, we see how Apple’s videos strengthen their overall brand image by reflecting their product’s characteristics.
Instead of spending hefty sums in order to undertake a business’ marketing strategy, which conventionally consisted of a dominant usage of billboards and brochures, marketing departments of the vast majority of businesses all over the world are now converting the whole process into a single minute!
Thorough freedom is also provided by videos as they can be amended at any time. This is especially necessary in today’s world; with a rapidly changing business and economic environment, as seen through frequent price changes and tax impositions, videos provide ease.
Furthermore, numerous specialized videos can also be made, with each targeting a specific target market or market segment. These videos can be created accordingly, having slight differences, but upholding the overall brand image.
4) Social Media and Videos Greatly Complement Each Other
These days, if your product’s videos find their way to the trending page, the product’s sales will skyrocket and your business will become an overnight success.
Social media has colossal influence over the minds of the majority, leading to social media videos gathering new customers as stated by 93% marketers. Businesses are running their entire marketing campaigns, or a relatively big chunk of it, on various social media platforms.
The reason why social media embodies the sheer importance of video production is the media’s reach. Almost everyone these days has access to social media, making social media a progressive and indispensable tool for online marketing.
5) Keep Your Rankings High With Videos
If your website’s landing page has distinctive and eye-catching videos, you can expect higher traffic on it. This is evident from the fact that internet surfers are more receptive towards graphical descriptions as compared to only textual ones.
Since the traffic prefers visual content, it will spend more time on your website’s landing page which will eventually boost your website’s rankings as the search engine will consider your website to have retentional and excellent content.
Using video production in your firm’s marketing strategy is a huge opportunity for you and your firm as it increases your chances of attaining success through higher viewership of your advertisements, leading to higher viewership of your product.
The whole world has adopted the usage of videos, and if you have not done so up till now, or are considering never doing it, you will be seriously missing out on the numerous bounties on offer.