OKX MENA
One-Year Anniversary Campaign
For the OKX MENA one-year anniversary in the UAE, we led the full content creation — from concept to rollout.
One campaign. 50+ assets. Bilingual. Everywhere.
Client
OKX MENA
Year
Dec 2025
Year
Art Direction · Video Production · Motion Graphics · Graphic Design
English & Arabic
the brief
OKX had been in the UAE market for one year. They wanted a campaign big enough to dominate every platform — bold, cohesive, and built to drive real engagement around a single message: you could win up to 1 Bitcoin to mark the anniversary.
They brought Kynda in to own the creative direction and produce everything from teaser to rollout.
our approach
We worked directly with OKX's internal marketing team, social media team, and paid media team to build one unified visual language — clean, high-contrast black and white, big bold bilingual typography, anchored around two things: the prize mechanic and the product itself (the OKX phone UI).
CAMPAIGN STRUCTURE
The campaign rolled out in three phases: Teaser → Launch → Rollout. Three phases, one cohesive look, distributed across social, paid, and partner platforms.
what we delivered
15–20 videos — English & Arabic, social and paid formats
20 static designs — bilingual, resized for Meta, Yango, Careem, and Noon
10–15 motion graphics — animated assets in multiple sizes for paid and social placements
50+ assets total — one campaign, zero inconsistency
the result
The campaign ran across the UAE. People outside the crypto space were seeing it everywhere — across apps, social feeds, and partner networks. That's what happens when creative direction and media strategy are built together from day one.
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We’d love to help with your upcoming campaign or evergreen content creation!