3 Effective Strategies to Identify the Right Video Content for Your Brand

January 29, 2024

Creating compelling video content for your brand, especially for small to medium-sized businesses (SMEs) based in Vancouver, can seem overwhelming. It's crucial to discern what resonates best with your local audience. Here are three proven techniques that can help Vancouver SMEs discover the most effective video strategy for their brand.

  1. Understand Your Local Audience: The initial and arguably most vital step in identifying what video content will engage your Vancouver-based clientele is understanding your audience. This involves researching your target demographic within Vancouver and understanding what types of content connect with them. What are they passionate about? Which social media platforms do they frequent? What type of content are they likely to share with their Vancouver peers? Consider conducting local surveys, polls, or even a focus group study within Vancouver. The more you comprehend your Vancouver audience, the better positioned you'll be to create a video that appeals to them and effectively communicates your brand message.
  2. Experiment and Analyze Vancouver-specific Engagement: Innovation is the cornerstone of successful marketing, especially for Vancouver SMEs. Don't hesitate to experiment with different types of video content. Explore various formats like live videos, how-to videos, testimonials from satisfied Vancouver customers, or behind-the-scenes footage from your Vancouver operations. Use analytics tools to track how your Vancouver audience responds to these videos. Which ones receive the most engagement? Which ones do they share within their Vancouver networks? The answers to these questions can help guide your future video content strategy specific to Vancouver.
  3. Learn from Vancouver Competitors: Observing and learning from other Vancouver-based businesses can be a strategic and effective approach. Analyze the types of video content your Vancouver competitors are creating. What seems to be resonating with their audiences? While direct imitation isn’t advised, you can learn valuable lessons from their successes and failures. Use this information to shape your own Vancouver-centric video strategy. Remember, your goal isn't to mimic your competitors, but to understand how they're engaging their Vancouver audiences so you can do it better.

By leveraging these three techniques, Vancouver SMEs can gain priceless insights into what type of video content will work best for their brand. The key is to embrace change, be open to learning, and maintain a consistent focus on the needs and wants of your Vancouver audience.

Reach out to us at hello@kyndacreative.com for any questions about your brand's next best video!


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