Why is photography important for brands?
When we hear the word branding our minds automatically tend to think of logos and colors, however these are only some parts of branding, another important segment is photography. As the famous phrase says: “An image is worth a thousand words.”
What is brand photography?
Every business or company have made their branding through a set of professional images that helps them to tell their stories. These images can range from team photos, headshots, products, your organization and more that sets your business apart from others. To have a business that looks the finest you would require a set of professional photos that would help tell your story through your marketing campaign as you grow.
There are many advantages of having professional photography for your company and the products that you have to offer.
People will get an idea of who you are what you do and form a first impression within less than 1 second of looking at your photo, whether it’s in your Instagram or website or another platforms, so what you share and put out there it has to be perfect and to be able to grasp people attention and making them to want more. A high-quality consistent photo can help you achieve that. When a product is presented and is being showcased well and properly it plays an important role in the client’s decision making. People purchase products based on their emotions and photos can have an effect to convey emotions.
Makes it real.
People like to see the process of how the products are being made and what the organization looks like from within to have a better understanding of them and the culture they want to be part of and see the inner face of the company. People are tent to buy from a company that is active in social media and they include you in the process of their organization. This creates trust between clients and the business. When people know who you are what you stand for, they get a sense of connection and can relate to you.
Media represents you.
The photos you share are representing your business and who you are. You would want to have a professional pictures on your website and social media platforms as they speak for your business and a high quality photo grasp the attention of clients rather than a low quality photo that might have the opposite effect and even hurt the reputation of your business. The photos on your website and social media is extremely important as it makes the first impression on what you are to the customer.
Consistency, Consistency and Consistency.
Having every element of your brand go together and blend nicely is very important. If your photography is not matching with your logo and other branding elements you are in trouble. Having your visuals also blending cohesively well throughout your platforms is vital. The key is to be consistence throughout every platform to give the consumers the same experience all through different media channels.
Now there are many different ways to get your hands on some good stock images that would work well with your brand image, however there are thousands of people out there who have access to the same images and might be using for themselves too. The end goal is to have your own unique images that would best describe your business and tells your story.
What to do next?
First step is to understand what your business stands for and what story you want to tell. You need to put yourself in your audience shoes to see what they want from you and what their expectations are from your brand. People use their emotions when purchasing anything. For you to reach your targeted audience you must know how they feel and how they think about your product and what would grab their attention and makes them choose you and be part of your business. Your story should be unique and clear for the customers to understand easily and know what you are offering and what story you are telling.
Know what you want.
It always works better if you and the photographer are on the same page and have the same vision to be able to produce the best result. For this to happen, you need to know what type of shots you would want, where you want to showcase them and for what purposes do you require these photos. Once you have a clear idea of what the use of these photos are, then you would be able to communicate better and get the results you like for your business. Planning is key as to not miss or forget any important ideas that you would want to have a shot of.
Find a photographer.
Sometimes finding the right person would seem difficult. But it is not. If you have no photographer in mind the best way is to get recommendations from other businesses and friends as they have worked with the previously and can give you their honest opinions. Second place would be google, you can scroll down pages of pages of brand photographers, read their reviews and choose whomever you feel like you could have a connection with.
Where can I showcase these images.
In the end you might ask yourself where you would showcase these photos that you have spend money on. Well here are some places that you could use your images:
1- On your social media platforms, Instagram, Facebook, Twitter, and others.
2- You can have them as post or even stories.
3- You could use them as advertisements to promote your business.
4- On your website’s pages.
5- In blogs.
Planning on having professional photography done for your brand?
Following these tips can put you in a good place to start off your process.
Keep a lookout on our blog for more tips around content production, video, photography, animation and post-production.
If you’re searching for a forward-thinking creative agency to help you out with your photography, reach out to us at Kynda Creative or email us at firstname.lastname@example.org or give us a call at +647-641-8383.